Brands built on boldness.
Websites Events Content Merch Strategy Print built on brands.

  • Brand Expansion

    I bring legacy brand systems and rebrands to life across new assets, channels, and campaigns while evolving the system along the way.

  • Team Enablement

    I create templates, guides, tutorials, and streamlined processes that make brands easier for everyone to use, not just the design team.

  • Project Management

    From strategy and timelines to stakeholder check-ins and production, I bring structure, organization, and efficiency to every project.

  • Creative Direction

    I build collaborative, flexible creative strategies tailored to each project, blending contemporary design thinking with my visual art background.

See my work →

An artist’s eye, a marketer’s mind.

I’m Jennifer Asciutto, a brand + web designer and creative strategist based in Raleigh, NC.

My background as a visual artist shapes the way I see design. Pair that with 10+ years of marketing experience across industries, and you get a designer who knows how to make something beautiful — and effective.

Connect with me →

Explore a selection of projects shaped by strategy, creative problem-solving, and collaboration.

 
Every project has a story
My portfolio →

  • “She doesn’t have a degree in psychology, but… does she?! It’s like she saw the parts of me I wanted people to see, and then created a brand and site with aspects of who I was that I didn’t even think of. I’ve worked in marketing for over a decade as a creative, but even as I’ve built other brands, I wasn’t sure how best to build my own. Jennifer took the time to ask me the kinds of questions that didn’t just make me look good — they made me feel even better about the work I do in the world. She’s not just a designer — she’s a partner (and let’s be honest: a design therapist. I’m convinced!).”

    —Ashley Strahm // Founder, Strahm Strategy + Storytelling

  • "I absolutely loved every minute of working with Jennifer! I really enjoyed the exploration process and developing my brand aesthetic together. Her attention and thoughtfulness from not only an artistic standpoint but also from a practical one was so appreciated. She designs intentionally and kindly included me in the entire process. The collaboration made this so much more fun. Having Jennifer as a guide and cheerleader made me feel excited about launching something so personal."

    —Jennifer C. // Operations Strategist

  • "Jennifer and I worked closely on employer branding initiatives specific to Early Talent and University Relations. Jennifer was involved in the quick transition of all campus presentations to a virtual platform in 2020, revamping of presentation materials, and creating an event promotion strategy to increase our audience. In addition, she joined me as the industry expert on a presentation to students where she taught students how to build their own personal brand. Jennifer's superpower is being able to hear what your goal/vision is and then producing something that is 10x better than you even imagined possible. She is consistent with the quality of work she brings and is always able to come through on a tight deadline. Not to mention she is an absolute joy to work with!"

    —Amber L. // University Relations Manager

  • "I absolutely loved my experience working with Jennifer! She is consistent, clear, personable, and incredibly talented. I loved that she cared about making sure my brand reflected my style, intended audience, and creative goals – from the details of icons and illustrations of the brand to each page on my website! I am IN LOVE with everything she developed for me, and she gave me all the tools and information I need to maintain the professional and personal look she brought to the brand and website."

    —Angel S. Brown // Writer + Entrepreneur

  • "Jennifer has the ability to hear a concept and deliver a fully-realized vision in a tangible way that simplifies the overall execution and allows others to focus on their specific roles. Jennifer was able to take a very simple, basic idea for a relaxed networking event and completely bring it to life. 'Tech & Pints' quickly became a regular and successful monthly networking event with over 200 members and 75 regular attendees. With her creative and out-of-the-box thinking, Jennifer is a highly recommended asset."

    —Lee J. // Business Development Manager

  • "I asked Jennifer to create a character that would be associated with a record release for my music production brand. Not only was she incredibly quick and helpful, but she was willing to adjust on the fly with ease. She has an uncanny knack to make any project feel more like a collaboration than a job, and she produces results that will continue to be relevant for years to come. I can't wait for our next project together!"

    —Gregg K. // Electronic Producer

  • "Jennifer takes your vision and turns it into a masterpiece. She works quickly and effectively, and she never misses the mark!"

    —Katie H. // Senior Digital Marketing Strategist